STARLUX CEO's plan to stand out amongst strong competition

Taiwan has long been home to operators that have collected awards in recognition of their products and services, with the likes of China Airlines and Eva Air now operating expansive route networks. If you take time to delve into the vision that spurred the creation of STARLUX, you would be forgiven for thinking that the days of this duopoly, could possibly be numbered. Glenn Chai, the firm’s CEO, gave Airliner World a detailed insight into how he hopes its unique and chic offering – which is based in one of the most competitive regions – will allure the most discerning of passengers.

STARLUX A321neo
The carrier took to the skies for the first time on January 23, 2020. All images STARLUX unless stated

Whilst it may be Taiwan’s latest offspring within the industry, the key figures steering STARLUX through its formation are well versed with the nuances of airline management. At the helm is Chang Kuo Wei, who nurtured the idea from fruition. His CV makes impressive reading. Not only has he held the post of chairman at Eva Air, but he still found time to strap into a Boeing 777, given that he himself was a qualified captain.

Glenn Chai
Glenn Chai, the CEO of STARLUX, formerly held an executive management position at EVA Air.

Chai is also a veteran of the comp…

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