So ANA are launching a new low-cost carrier?
In a word, no. According to the airline, the goal is to create “a completely new kind of air travel experience that is neither a full-service nor low-cost carrier”. This hybrid approach aims to leverage Japanese tradition and hospitality to set itself apart from competitors while stripping back unnecessary overheads associated with legacy operators.
Sounds reasonably sensible, but how is this meant to work in practice?
In its English language press materials, AirJapan is using the expression, “where people get more of what they want and less of what they don’t, with the comfort you’ve always needed” to describe the passenger service concept.
Put simply, this means an à la carte system whereby travellers can opt into the full-service elements at an extra fee and save money if they aren’t needed. The firm says fares will be “offered at an affordable price range similar to low-cost carriers” – although expect prices to creep up quite considerably if all of the bells and whistles are chosen.
Hideki Mineguchi (right) is the president of the new venture
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