Under the stewardship of the International Airlines Group (IAG), Vueling is on a mission to reduce its reliance on seasonal traffic and tackle the issue of sustainability. Thomas Haynes travelled to its Barcelona base to find out more
Spanish low-cost airline Vueling is currently undergoing an ambitious transformation to position it for sustainable growth in the coming years. Owned by International Airlines Group (IAG), the carrier began implementing a 19-point plan in 2021 and the fruits of its labour are already being felt.
After two years of losses due to COVID-19, the firm returned to the black in 2022, recording a profit of €187m, which was within €50m of its pre-pandemic performance.
One of the key components of Vueling’s current strategy is the ‘deseasonalisation’ of its operation, which aims to increase flying in the winter. For airlines based in Spain and those that serve it, the summer season is the gift that keeps on giving. Year after year, the country continues to be a popular destination for travellers and 2023 is proving no exception. While this is undoubtedly a great thing for any airline’s cash flow, especially given the last few years of pandemic-induced decline, it does present certain challenges. Namely, …
